vig 1a. Pricing is the process whereby a business sets the price at which it will sell its products and services, and may be part of the business's marketing plan.
1b. The marketing concept is the philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition
1c.(i) Product – The first of the Four Ps of marketing is product. A product can be either a tangible good or an intangible service that fulfills a need or want of consumers.
(ii) Price – Once a concrete understanding of the product offering is established we can start making some pricing decisions. Price determinations will impact profit margins, supply, demand and marketing strategy.
(iii) Promotion – We’ve got a product and a price now it’s time to promote it. Promotion looks at the many ways marketing agencies disseminate relevant product information to consumers and differentiate a particular product or service. Promotion includes elements like: advertising, public relations, social media marketing, email marketing, search engine marketing, video marketing and more.
(iv) Place – Often you will hear marketers saying that marketing is about putting the right product, at the right price, at the right place, at the right time. It’s critical then, to evaluate what the ideal locations are to convert potential clients into actual clients.
4a Quality is a critical aspect of business strategy. Firms compete on quality, customers search for quality, and markets are transformed by quality. It is a key force leading to delighted customers, firm profitability, and the economic growth of nations.
4b Intensive Distribution: Intensive distribution aims to provide saturation coverage of the market by using all available outlets. For many products, total sales are directly linked to the number of outlets used (e.g., cigarettes, beer). Intensive distribution is usually required where customers have a range of acceptable brands to choose from. In other words, if one brand is not available, a customer will simply choose another.
Selective Distribution:
Selective distribution involves a producer using a limited number of outlets in a geographical area to sell products. An advantage of this approach is that the producer can choose the most appropriate or best-performing outlets and focus effort (e.g., training) on them
Exclusive Distribution:
Exclusive distribution is an extreme form of selective distribution in which only one wholesaler, retailer or distributor is used in a specific geographical area.
4c (i) Not Keeping Promises
(ii) Poor Customer Service
(iii) Rude Staff
(iv) No Omni-channel Customer Service
(v) Not Listening to Customers
(vi) Low Quality of Products or Services
(vii) Inaccessibility
9jahub4 - 9 minutes ago
(5a)
Sale promotion may be defined as methods
which last for specified period adopted by
manufacturers aimed at bringing the
existence of goods or introduction of new ones
to the knowledge of consumers and to boost
sales
(5b)
-To inform the public of the places prices and
method of obtaining the goods advertised
-It is also aimed at increasing sales and profits
of firm
-It is also used to informs the customers of the
benefits of goods advertised
-It informs the public about the existence of
new goods or service
-It is also used to create demand

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